Marsha Friedman

How to Use TV & Radio Interviews to Drive Traffic to Your Web Site

Increasing, the Web site is becoming the primary sales channel for many businesses, whether they are product or service oriented. E-commerce drives more consumer sales than ever before, and the Internet is where companies interested in B2B products and services start their search. The bottom line is that most consumer or business purchases begin with some online research and a visit... (posted by Marsha Friedman 2 years 114 days ago.)

Traditional Media Not Going Away: Why Radio, TV and Print Will Survive The Rise of the Internet

With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same. But, don't... (posted by Marsha Friedman 2 years 125 days ago.)

How to Market Your Product on Radio & TV Without Buying Advertising Time

Here's the situation. You have a great product and YOU know it. But just like the "better mousetrap," it doesn't mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. But you may think... (posted by Marsha Friedman 2 years 132 days ago.)